Marketing Success for the new year!
The secret of marketing success is not that hard.
Going back to the basics is probably the most effective method of reaching your goals.
1. Review Your Website
When you look at your website, what do YOU see? I know, sheer perfection!
But what do your visitors see? Ask yourself.
Is my website mobile friendly
If so, does it give the visitor the information that they seek
According to an article written by www.emarketer.com 40% of small businesses do not have a mobile friendly website.
The problem? Most people use mobile devices and expect to view your website on their device.
And if people can’t find the information that they are looking for when visiting your website your competition wins that customer.
It is probably the main cause of your business leaving money on the table and losing customers.
2. The use of Social Media
Depending on who your niche customers are your social media channels are more important than you think. They are the connectors to getting the word out about what you offer to your customers. And in most cases, the best way of achieving marketing success.
However, 3 of the biggest abuses of social media for business have been….
The use of personal opinions on social media for business
The use of political opinions on social media for business
The use of religious opinions on social media for business
There are 2 chains of thought here and we will save that discussion for another day. But be very careful of what you post on your social media sites for your business. Think before you post!
3. Search Engine Marketing / Content
With all the newest technologies in search the most important item is how you use content in your website. The keywords that you use must be relevant within your content and to your visitors.
Educate yourself with the basics on how to create content for your website.
There are many sources to help you carry out this task including:
No one is expecting you to become a Pulitzer Award Winning author overnight just keep it simple but effective to your audience.
In closing, there are many items and techniques that can be applied to make your website popular and profitable. Our hope is that you stick with the basics especially if you are starting out fresh or revamping your website it will pay off in the end.
Author: D. Freeman
A humble and happy freelance search engine marketer who helps guide other business owners maximize their online marketing goals.